The automotive industry is undergoing a seismic shift as software becomes the defining factor in vehicle innovation. Software-Defined Vehicles (SDVs) bring transformative opportunities and new revenue models. However, this shift also presents challenges— rising software development costs, prolonged procurement, limited standardization, and talent shortages.

With software spending projected to reach $60B annually by 2030, automakers struggle to source software efficiently. Traditional procurement cycles take six months or more, leading to delays and cost overruns.

SDVerse is the industry’s first B2B marketplace designed to revolutionize automotive software procurement. Unlike traditional sourcing, SDVerse provides a fully digital, transparent environment for discovery, comparison, communication, and RFIs. By standardizing software across 180+ attributes, it enables structured comparisons and competitive benchmarking, giving buyers instant access to the right solutions – thereby reducing procurement time by up to 80%, cutting costs while accelerating innovation. For software providers, it democratizes market access by breaking down entry barriers.

Recognized as a breakthrough solution, SDVerse was featured in the SAE GLC Whitepaper and officially honored by Governor Gretchen Whitmer as a transformative industry innovation.

More than just a marketplace, SDVerse is driving a more connected, efficient, and scalable automotive software ecosystem—paving the way for SDV adoption

SDVerse marketplace serves as a “matchmaking” platform for buyers and sellers of automotive software and services. Sellers can list software solutions and provide details through various attributes.

Buyers can search for software offerings, explore product details, compare attributes, and issue RFI to the sellers – all within the platform. Once a connection is established between a buyer and a seller, negotiations and financial transactions occur outside the marketplace.

• The automotive industry excels at hardware procurement—but software sourcing remains fragmented and inefficient, despite rapidly growing demand.
• Key challenges in software sourcing include:
  • A fragmented seller landscape that complicates discovery and compatibility
  • Lack of standardization and benchmarking
  • Procurement cycles that can take several months, slowing down development and innovation
• To address these challenges, General Motors, Magna, and Wipro collaborated to launch SDVerse—a marketplace purpose-built to:
  • Standardize and enable reuse of automotive software
  • Streamline resource allocation and sourcing decisions
  • Accelerate innovation across the ecosystem
• Created by the industry, for the industry, SDVerse is:
  • A collaborative, open marketplace
  • Designed to benefit the entire automotive value chain, not just individual players
  • Built on the principle that software sourcing should be an industry-driven solution
• By putting the industry’s needs first, the Founding Members are pioneering a new era in automotive software development and procurement—one that emphasizes transparency, efficiency, and collective growth.

SDVerse software marketplace addresses the pain points that both buyers and sellers of embedded automotive software are facing. Buyers of automotive software face a lack of transparency over the ecosystem of potential suppliers as well as their offerings and capabilities, which lead to inefficiencies in software engineering, procurement, and the make-or-by decisions being made. Sellers of embedded automotive software often struggle with a lack of market awareness for their software offerings and capabilities, and highly tailored specifications and requirements for each customer, which leads to resource-intensive RFI/RFQ processes and a lack of reusability of IP resources.

SDVerse delivers significant value to both buyers and sellers of automotive software and services.

For buyers, SDVerse expands access to a diverse range of sellers, enhances transparency across competitive offerings, and therefore helps them make better make-or-buy decisions.

For sellers, SDVerse provides a platform to showcase their wide range of capabilities, reduce RFI costs through a standardized product listing, and shape buyer requirements early in the development process, thereby increasing IP reusability.

The SDVerse marketplace operates on an annual subscription model, with no transaction fees for buying or selling products listed on the marketplace.

1. Structured Discovery & Standardized Comparisons
   1. SDVerse enables structured software discovery with 180+ standardized attributes, allowing seamless comparisons across solutions. Unlike traditional, fragmented sourcing methods, OEMs and Tier-1 suppliers gain a unified, transparent view of available software. This accelerates decision-making, reduces costs, mitigates procurement risks, and ensures the best-fit solutions align with their technical and business needs.
2. Accelerated procurement cycles – reducing time up to 80%
   1. The current software procurement process is slow and inefficient, often taking six months or more due to limited visibility, fragmented suppliers, compatibility challenges, and the lack of standardized comparisons. SDVerse streamlines this to under four weeks, enabling OEMs and suppliers to quickly discover, evaluate, and procure software components. By accelerating procurement cycles and providing structured insights, SDVerse empowers companies to make faster, datadriven buy-vs.-build decisions, optimizing costs and accelerating innovation timelines.
3. First-of-its-kind commercialization-driven platform
   1. Unlike previous industry initiatives that primarily focused on thought leadership and standard-setting, SDVerse is the first platform built specifically to drive commercialization in the automotive software space. While past efforts have established frameworks and best practices, they lacked a direct mechanism for enabling real-world transactions and accelerating SDV adoption.

The SDVerse software marketplace is exclusively for vehicle software (embedded & cloud) and development tools – however, participants don’t need to be automotive-focused as long as they have relevant software offerings.

To stay updated on the latest developments in the SDVerse marketplace or to learn how to get started, please Register Here